I stepped into consulting out of my passion to see consumers equipped with mindful, good-for-them, good-for-planet products that will actually have a positive impact. Building a better beauty brand is possible, and I’m here to support visionary founders and teams in developing products that meet their brand’s mission and values.  

Far too often, founders get stuck in the confusing landscape of product development - frozen on where to even begin. From a new product concept, a redevelopment for underperforming skus, or simply organizing an existing lineup I will work with you to bring your vision to fruition.

As a former brand & product development director, I understand the delicate balance between a brand’s mission and its product vision. I’ve lived and breathed the challenges of the start-up environment, developed products for international markets, and helped brands navigate everything from regulatory challenges to securing dream retail partnerships. My goal is to champion your point of difference through your products and work alongside you to drive long-term success.